El Upfront de TM y critica de La Peligrosa

For Telemundo, evolving the programming model

Shifts focus from single-season novelas to Super Series

By the editors of Media Life

This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.

For a long time the Spanish-language networks took a different approach to programming than their English-language counterparts.

They focused on one-off telenovelas, which aired nightly and wrapped up with a neat conclusion after a few months, making the way for another close-ended series.

There are downsides to this method. If a storyline doesn’t resonate with viewers, a network can be stuck with a low-rated series every night. And if, on the flip side, a novela is a big hit, it still ends after just a few months.

Hoping to avoid these problems, Telemundo has shifted its approach over the past few years. It’s aired what it calls Super Series, or continuing stories that return for new seasons every few months.

It’s had such success with this approach, which is much more like the open-ended stories told by English-language series, that it’s ramping up production of Super Series for the coming year and adding some sequels and spinoffs, giving its schedule more stability.

The network released its new programming for the coming year in advance of Monday’s upfront presentation to media buyers.

It includes four new Super Series, which air in the 10 p.m. timeslot and are generally continuations of previous programs or spinoffs, though one is a new series.

The network also has three new novelas, though in a change from the past, two are continuations of previous programs.

Telemundo is also adding a Sunday night talk show hosted by Don Francisco, the longtime host of Univision’s Sabado Gigante,” which was canceled last year. Telemundo swooped in and wooed the popular host soon after Univision axed the program.

In fact, it’s revamping its Sunday schedule, in a new format that will rotate between a pair of miniseries and a three-show block where all the programs are televised from the same set.

And the network will expand its weekday morning show, “Un Nuevo Dia,” by 90 minutes, airing from 7 to 11:30 a.m.

Here’s a look at the new shows coming to Telemundo.

Super Series
“El Chema”

This spinoff of top Telemundo series “El Señor de los Cielos” follows the early years of Chema Venegas, a cartel leader in “Cielos.”
“Hugo Chavez, El Comandante”

The show stars Andres Parra as the legendary Latin American leader, showing how he came to power and why he was so controversial.
“El Señor de los Cielos”

The fifth season of the hugely popular series sees Aurelio Casillas go to war against his family.
“Señora Acero, La Coyote”

In the third season, Vicenta Rogers risks her life to protect immigrants amid the underworld of coyote smuggling.

Telenovelas
“La Querida del Centauro”

The novela gets a second season, in which Centauro takes revenge on former mistress Yolanda and detective Gerardo.
“La Doña”

A novela based on the acclaimed novel “Doña Barbara,” about a woman who was once abused but now brings the men who abuse women to justice.
“Sin Senos Sí Hay Paraíso”

This sequel follows Catalina “la pequeña” in an attempt to redeem her family from its history of violence.

Musical dramas and comedies
“Guerra de Idolos”

A drama about the people and families who manage the U.S. Latino music business.
“La Fan”

A comedy about a woman obsessed with a telenovela actor who meets and gets to know him and all his imperfections.
“Silvana Sin Lana”

A romantic comedy about a woman who has to move back in with her mother and develops a surprising attraction to a single dad.

Sunday shows

The network will add an hour-long newsmagazine, Los Reporteros,” at 7 p.m.

It will then rotate the 8 to 11 p.m. block between two different formats:

Miniseries – Telemundo has two miniseries, “El César” and “CORTES, Conquistador de Mexico”

“Domingos de Telemundo” – Three shows will be taped in the same studio, each running an hour. The 8 p.m. “Siempre Niños” follows kids with great talent (and sounds a lot like sister network NBC’s “Little Big Shots”); the 9 p.m. “Zoomundo” shows exotic creatures and animals from around the world; and “Don Francisco Te Invita” is the new late-night show with celebrities, comedians and more.

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Critica de La Peligrosa…

De las novelas que regresan el año entrante no me sorprende que ESDLC haya estado entre ellos…Sobre SA tampoco y hasta EC menos pues supongo que como SA va a salir Rafael Amaya para apoyar esta novela que como dice el articulo es un spinoff de ESDLC…Debo decir una cosa pienso que si falla SA3 van a tratar de traer a Blanca Soto para tras…me sorprende que vayan a dar la serie de Hugo Chavez en TM ya que usualmente eso iria a Unimas…La que me sorprendio mas fue que le van a dar otra temporada a LQDC como dije recientemente pienso que Sandra Echeverria es mucho mejor actriz que Ludwika Paleta pero cuando se va una protagonica y hablando mal del genero…hmmmmm Aunque si va a estar interesante verla a Sandra Echeverria junto a Humberto Zurita y ver como se acoplan…
Sobre las novelas en su mayoria ya discutimos hasta el cansancio de ellas pero basta decir que las que tienen mas promesa en tener exito son SSSHP y LD ambos de los cuales se merecen mantenerse arriba de los 1.5M de teleaudiencia…
Aunque me gusta que TM este incursionando en novelas comicas…en parte porque Uni las esta abandonando hasta en sus novelas supuestamente comicas de SDA y DC que vendran pronto se supone…pienso que la teleaudiencia de TM esta mas acostumbrada a la accion que la de Uni…Sobre LF me va a gustar ver quien vaya a protagonizarla si es alguien como Pedro Fernandez la podrian hacer en otro AUE pues su descripcion casi es igual a AUE…Sobre SSL el concepto no esta mal, y reflexiona la vida de muchos hoy en dia pero…pegara?
Lo que me sorprendio de este articulo fue que UND va a ser expandido por 90 minutos…De por si viendo a DA por cuatro horas es mucho creo que va a tener UND seciones como Sin Pelos o Tapujos que puedan ser semejantes ya sea como programas como The View o como The Talk…que es de indole liviano…y alli tendrian que poner a diferentes hosts totalmente nuevos para justificar por lo menos en parte la expansion de su horario…
A primera vista no se ha confirmado aunque pienso que lo haran una nueva temporada de LVK la pregunta es si lo hacen donde ira a los sabados? Pues parece que programas como YEH se van proximamente
Que Noche tampoco fue confirmada para una segunda temporada…pues como hemos visto ha tenido bajas…en sus ratings…si es que la dan van a darla durante el dia…
Lo que me interesa es que van a tratar con series los sabados aunque LRDS no ha sido buen ejemplo, pienso que si van a ser otras que aun no se muestran…
La Peligrosa

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GRACIAS POR EL TEMA PERO ACA EN PUERTO RICO DESDE QUE NO ESTA SABADO GIGANTE NO HAY NADA QUE FUNCIONE EL DE ANGELICA Y RAUL LO DAN DE MADRUGADA LOS SABADOS NO SE HUBIESEN PUESTO A DON FRANCISCO PARA LOS SABADOS

Ahorita TM Puerto Rico esta poniendo un maraton de ELT los sabados no se por cuantas horas vs. el maraton de TDP de WAPA…
La Peligrosa