Despacito haciendo historia en el MUNDO durante 9 meses!
Despacito proves that when music moves you and makes you feel something, it’s universal no matter in what language the lyrics are written.
Despacito has “given the music industry confidence that songs can cross more readily,” says Tom Poleman, iHeartMedia’s chief programming officer. “Those songs (are) getting more exposure on mainstream radio stations… It’s a trend right now in pop culture to give those (Spanish-language) songs a shot.”
“There’s been an interest from many general market players and people that don’t necessarily look at Latin music,” says Alejandro Duque, general manager of Universal Music Latino, the imprint that released Despacito. "Now we have artists saying, ‘Hey, I want to do my remix with a Latin artist.’ "
J Balvin, a Colombian singer whose single Mi Gente is being hailed as the next Despacito, agreed that the Bieber/Fonsi/Yankee track is a “historic” achievement for Latino artists. “I have the biggest love and respect for Luis Fonsi and Daddy Yankee for opening even more doors for all of us,” he told USA TODAY.